Joe & The Juice
App UX Review
2024
Case Study
Company
Joe & The Juice
Industry
Food & Drink (Hospitality)
Nudgers
Joe & The Juice is a Danish chain of juice bars and coffee shops around the world. As of 2025 it has over 382 locations globally in Europe, Asia, and with 65 locations in North America.
The Challenge
Joe & The Juice's app experience
wasn't quite as delicious as their
juices. So we used the Nudge Panel
to explore how to optimise their
onboarding process and UX.
Here's what we did
Step 1
Expert Panel
Review & Feedback
A dedicated panel of eight behavioural scientists provided expert feedback and analysis, applying their knowledge of user behaviour and psychology.
Step 2
Data-Backed Recommendations
The review resulted in actionable, data-driven recommendations designed to improve user engagement and increase conversions.
Step 3
Rapid & Cost
Effective Delivery
Our process allows clients to gain valuable insights and begin implementing changes quickly and without a large financial investment.
Our CLK Model
1. Captivation
Our proprietary CLK model first measures Captivation. Is this part of the journey engaging people emotionally and motivating forward action?
2. Lags
Next, our experts identify Lags – the friction points that are stopping people from onboarding smoothly.
3. Key Opportunities
Finally, our experts map out the Key opportunities for behavioural science nudges across the journey, providing an actionable roadmap for optimisation.
Summary
Here is where the client success message will go. Maybe feature something they've achieved or a 100% statistic number to impress the users.
Feedback
" This will be the client testimonial ready to replace. Perfect way to show the users credibility and legitimacy when the Nudge Panel worked with a client and also a nice additional connection with the client. All text boxes will work best keeping the same size "
Jess Wright
Head Of Strategy
